Pay Per Click (PPC) |
| There are several pay per click search engines that charges for ranks or listings. Overture and Google adwords are the two biggest players on the scene. You bid on keywords and you are placed in the list based on your bid. If you are willing to pay enough budget per click, you can obtain a number one rank for keyword phrases that you specify. |
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Overture (PPC): |
In overture pay per click rankings are based on the bid, how much high you pay that much high your ranking for that particular keyword or phrase.
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Google Adwords: |
| In google adwords pay per click rankings are based on the bid, how much high you pay that much high your ranking for that particular keyword or phrase, but for some time it will also see the CTR and content based ranking also. It is depend on PPC bidder. |
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ROI: Return on Investment (ROI) |
| Return on Investment (ROI) is calculated when any one runs PPC for any of there products. ROI calculated on spend and receive amount. |
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ROI = Received Amount – Spend Amount |
| If ROI is less then the spend amount, then it is consider as loss in generating revenue. |
