Web Design and Web development is highly crucial for any website. Website development is a process that used ‘mark up languages’ like HTML to exhibit the content you want on the internet. This content is displayed by a web browser or other web-based graphical user interfaces (GUIs). The very first website design process was carried by Tim Berners Lee, the inventor of World Wide Web, published in August 1991. At this stage certain monopoly and interest generated as people with website development capability began achieving supernormal profits.

The early versions of HTML were very basic and had only headings and paragraphs, and had the ability to link using hypertext. Users found it easier to jump or switch to other pages using hyperlinks. As website design technology progressed, the markup languages also became more complex and flexible. Web development process became sophisticated with the addition of images and tables to web pages. Thus, web development became famous and is a huge requirement for business that seek profit maximisation.

The function of website design is to create a website that presents content (text, pictures and interactive features) to the end user in the form of web pages. Such content can be in the presented in various forms like text, bit mapped images, etc that can be placed on the page using HTML, XHTML or XML tags. But if one wants his website to be more interactive and display more complex media (videos, sounds, animations etc), then plug-ins such as Flash, Java, Quick Time etc are required.

The latest standards of website designers are aiming at the various browsers’ ability to deliver a wide variety of media and accessibility options to the user without using plug-ins. Web pages are classified as ‘Static’ or ‘Dynamic.’ These are the technical properties of pages that help in easy navigation and appealing presentation.

The Static web pages don’t change the content and the layout till a web developer manually updates the pages.

The Dynamic pages change their content or appearance depending on the interactions of the user. But the content is changed only on the users’ side.

Different aspects of a web site:

1. Content: The information or the images on the site should be relevant and according to the segment of people it is targeting.
2. Traceability: the site should be easy to find via most search engines.
3. Appearance: The entire graphics and text on the site should be in a single style and be appealing.

If these aspects of a website are kept in mind during website design and website development stage, the website can achieve higher conversion rate. Web design is crucial for this role. Website development stage ensures that the above aspects are placed best in mind before taking any action for the web page. If website design keeps into mind the customer needs, profits can get a boost. Ultimately, web development aims at providing user friendly web pages and achieving maximum hits from visitors. More quality referrals would mean that website design has been successful.

Once you have created a web site for your business or organization, the next step is to use it to increase your sales. Web site submission is a fast and economical way to do so.

Web site submission arranges for your URL address to be indexed on the major search engines which help to define who you are and what type of business you conduct on the internet. Once the search engine has the information from you to begin the indexing process, you can often be ranked with the big search engines such as Google, MSN and Yahoo fairly quickly. This brings targeted customers to your web site and increases the revenue that results from visitors. Simple mathematics tells you that the more people that view your web site, the more likely you are that sales will result.

Search Engine Optimization

Search engine optimization is a beginning step in web site submission to increase your revenue results. SEO can be done by hiring a professional skilled in the procedures and methods of making your web site most effective. SEO can also be done by learning about the process either through a good tutorial or by taking advantage of some of the great software packages. Be sure to review the software reviews so you know what you are getting and what specialties might limit the software for your particular industry. Either way you refine and polish your web site, you will improve your chances of being indexed with a good score.

Page Ranking

The page ranking is a somewhat arbitrary assignment of quality done by some of the search engines along with indexing the web site. Web site submission depends on review and ranking of the information on the web site in order to determine how and where to index the information included. A high page ranking means your web site is more likely to be seen by searchers, while a low page ranking means your information will be too far down the list for most people to even get to that point on the search engine results page (SERP).

Human readers

Regardless of how creative you are with the search engine optimization techniques and how high your page ranking for the web page you have created it is important to remember that the real reason for web pages and for web site submission is for the human readers who will be viewing the pages. Search engine optimization can’t measure creativity. Page ranking doesn’t have an ‘interesting’ index. Even human readers will vary in their responses to a web page. But, it is the humans who make the decision to purchase your product or service and it is the human readers whose attention must be captured.

Page revisions

It is important to keep your web site current and fresh, or visitors will have little or no reason to return. Your web site submission only needs to be done once, though, for the search engine spider to return on a regular basis in order to check for revisions or updates to the page. It is not necessary to resubmit each time you make a change to your web site. However, if you do a major overhaul to your site, you may also want to consider requesting another visit from the search engine robots.

The web design of your web site may seem unimportant compared to functionality or marketing, but the web design of your web site is debatable the most important part of your online business. The web design you choose to use, will not only attract a certain type of people, but also repel another. When making your web design there are three main things to keep in mind, the navigability of your web design, the look of your web design, and the overall cleanliness of your web design.

The navigability of your web design is a very important factor as to weather your web design will turn your potential customer into a customer, or a potential customer into somebody else’s customer. If your web design is confusing and your navigation links are hard to find, or misplaced, your web design will leave your viewers frustrated and lost. The most basic structure for web design layouts is using one column usually on the left hand side of the web design, with a main section to the right and a header navigation at the top. The side column of your web design should have the links to your main page usually with the links to the most important pages of your web design at the top. The header navigation of your web design should contain your main logo followed underneath by the main links of your web design underneath; links should be sorted of importance, from left to right. Then the main section of your web design can contain all of the content for your web site.

The look of your web design is very important to your customers as ugly or unprofessional colors can make people think your company is amateurish, as your web design look is seen as a direct reflection of your company. Using using bright friendly soft colors in your web design among other things your potential customers will see your company as professional and friendly. The same goes for the overall cleanliness of your web design. When your web design is cluttered and messy your potential customers will feel confused and leave.

The process of website submission notifies the search engines that your website has been created and is ready to be visited by a search engine spider. This notification typically speeds up the indexing process.

Website submission of your business or commercial home page is a great way to speed up the process of getting your products and services noticed on the internet. Obviously the more visitors that come to your web site, the more opportunities you have to convince them that your product line is just what they need. Indexing, which is done by the search engines is much like obtaining a GPS address for a new home site. Indexing tells the search engine where you are and what type of business you operate at that particular site. The search engines then can direct a specific audience to your site.

How the Process Works

A good starting place for effective website submission is gathering a list of important keywords from your industry. What are the words that come to mind when you think of horses for example? Tack, Gait, Saddle, Feed, Horseshoes… and the list goes on. Next you will redesign your website as needed to use many of the keywords in ways that make sense and add to the information and interest of the visitor to your site. You will also make sure you have links to and from other industry locations to add to the effectiveness of your site.

Get Your Website Noticed

The best way to get your website noticed is by website submission to all of the major search engines. You prepare your website to take advantage of the search engine optimization techniques and then complete the notification to the search engine. Your site will be visited by a spider to gather the needed information to rank the site correctly. The index will be dependent upon many factors, including the backlog of site submissions for a specific search engine, the quality of the keywords and the backlinks and various other factors depending upon the particular search engine’s algorithm.

Maximize Your Advertising Resources

If you have done everything possible to improve your web site to follow the guidelines for search engine optimization techniques, website submission to the search engine or engines of your choice is a great way to increase your web exposure without spending a lot of your advertising dollars. When the pages are indexed at a search engine, which means that the keywords and other information shows up on search engine results pages in response to visitor queries. This is a most effective form of advertising, since your website information goes to searchers who are interested in the products or services you provide.

Improve Your Page Ranking

Search engine optimization techniques help to improve your page ranking so that your website submission is even more effective as an advertising method. The page ranking is developed using the number and quality of your keywords, the number and quality of the links to your web page and on various other quantifiable factors. When you have more links of a higher quality, you will see your page ranking go up accordingly. You attract these links through the search engine spiders viewing your site and indexing them appropriately.

Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a beginners guide this won’t be an entirely complete list but it will be enough to get you going on the right path. Understanding what you’re trying to do will help you do it better and more importantly, understanding the “why” of the situation will help you stretch your tactics outside of this and other articles on link building.

Why Are Links Important?

To put it simply: a link is a vote. Every link pointing to your site from another website tells the search engines that the other site finds your resource valuable and thus, the engines read this as a vote for your site. So it must be about getting tons of links and you’re done right? Wrong. This is incorrect as …

Not All Votes Are Created Equal

Unlike your own vote in an election, some votes are worth more than others and some votes are worth SIGNIFICANTLY more than yours (unless of course you’re a content writer for the Google.com domain in which case you obviously have the top vote). The basic factors that affect a link’s value to your website are:

The site strength – the strength of the site that is pointing to yours is a significant (and historically abused) factor in the valuation of links. In the absence of other easily-visible criteria let’s look at PageRank as a key valuation of a site’s strength. If a site with a PageRank 8 links to your site, this vote is worth significantly more than a link from a PageRank 3 site. This is because a PageRank 8 site is, in Google’s eyes, a more important site than the PageRank 3 site.

Relevance – the relevance of a site linking to you is, if anything, more important than a site’s strength. If you run a bed a breakfast in Utah a link from a PageRank 3 bed and breakfast will be worth more than a link from a PageRank 5 web design site. This area is a bit grey in that it relies on the engine’s ability to determine what is relevant and what is not however we’ve seen evidence that this area is strong at this stage in the game and is only becoming more important over time.